Category Archives: Dental

Video: The Go-to Tool for Modern Dental Marketing

This week, I am pleased to provide an article from a guest contributor.  Shane Walsh is a friend and colleague with more than 25 years experience in video production.  He is a storyteller at heart, and I’m excited to share … Continue reading

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Content Marketing for Dental Labs: Look Around You!

It can be easy for dental practice or laboratory owners, consumed with the day-to-day pressures of operating their business, to confuse content marketing (strategy) with social media posting (tactic).  “I have a Facebook page, so I’m doing content marketing, right?” … Continue reading

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Story Marketing: A Key Driver of Brand Connectivity

How do you connect your brand with the right audiences – customers, prospects, employees, prospective employees, sales channel partners?  Brand connectivity starts with a key driver:  your brand’s story. Whether start-up or an established organization, attention must be paid to … Continue reading

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