Tag Archives: vision

5 Questions With Hu-Friedy

Nearly four years ago I wrote one of my first dental industry articles on this site about Hu-Friedy’s Nevi campaign.  Since then, I’ve been a big fan of the company, their marketing, and the ways they support the industry and … Continue reading

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4 Practical Considerations for Digital Dentistry Product Adoption

Geoffrey Moore’s theory of the modified product adoption life cycle for disruptive technologies really resonated with me and has been a powerful influence in my professional thinking during the last decade. And dental technology innovations are no different.  Previously I … Continue reading

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Tips and Tricks for Effective Video Marketing

I am happy to welcome back Shane Walsh as a guest contributor.  Shane Walsh is a friend and colleague with more than 25 years experience in video production. He is a storyteller at heart, and I’m excited to share with … Continue reading

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