Monthly Archives: August 2011

Vital Fews

Focus wins the day. Continue reading

Posted in Marketing | Tagged , , , | 5 Comments

How to partner with your customer

Do you market a product, or do you market a service?  The answer is “Both” and “Neither”.  The line between product and service is blurred at best, especially in dental.  They are intertwined.  Features and benefits are indeed important.  However, … Continue reading

Posted in How to ..., Marketing | Tagged , | 2 Comments