For all my fellow marketers who are boldly going where almost everyone else is going I am sure you have realized by now that Facebook has made a change to its specs for ads. If you haven’t noticed, the gist is that smaller is the new small:
- Copy will now be limited to 90 characters (used to be 135)
- Images must be kept to dimensions of 99 x 72 (from 110 x 80)
So now is prime time to evaluate your current and future Facebook ad campaigns. How much can you say in 90 text characters? Quite a bit, if you’re creative. As if it weren’t painfully obvious before, it should be now: simplicity, focus, and clarity of offer/reason are of utmost importance in this ad medium. Get creative and get clear about what you are offering or otherwise trying to accomplish with your Facebook campaign(s). Real estate just got more limited, so use it wisely. And if you’re not currently testing your message, shame on you. These new specs (and the Facebook medium itself for that matter) are practically crying out for some good ol’ A/B testing.
Time to see how much you can say, or rather how focused you can be, in a smaller and rapidly more cluttered space.
What successes have you had with advertising on Facebook? What do you think of their new ad specs?
Special thanks to Lanmark360 for bringing this change to my attention.