Author Archives: jmichaeldunn

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About jmichaeldunn

A self-proclaimed "dental geek", I am passionate about the dental industry, oral health, and dental technology marketing. I have spent the last decade in various marketing capacities for dental technology companies. I enjoy talking about dental marketing with just about anyone and helping companies grow through developing innovative and integrated marketing communications campaigns.

CDA North

Posted on September 8, 2011 by jmichaeldunn

As the summer draws to a close and some of the first hints of Autumn begin to caress the air, thoughts naturally turn to one thing… Continue reading →

Posted in Dental, Marketing | Tagged , , , , | 3 Comments

What’s your SWOT?

Posted on September 1, 2011 by jmichaeldunn

I’ve been thinking quite a bit recently about the old school SWOT analysis.  As an aside, I’ve never really been one to go for the classic 4 Ps of marketing routine.  I’m more partial to Dr. Sunil Erevelles’ multi-faceted marketing … Continue reading →

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Social Media for Dental Marketers

Posted on August 24, 2011 by jmichaeldunn

If you’re working in a marketing capacity in dental, first of all, thanks for reading!  I really do appreciate it.  By now you’ve most certainly begun to wrestle with how to incorporate social media into your mix.  Here are some simple … Continue reading →

Posted in Dental, Marketing, Social Media | Tagged , , | 8 Comments