Category Archives: How to …

A Dental Marketer’s Checklist

Posted on December 8, 2011 by jmichaeldunn

A good checklist is a vehicle for communication within a team and helps remind people of the necessary tasks while leaving room for improvisation when needed and appropriate. Continue reading →

Posted in How to ..., Marketing, Social Media | Tagged , , , , , | 6 Comments

How to partner with your customer

Posted on August 2, 2011 by jmichaeldunn

Do you market a product, or do you market a service?  The answer is “Both” and “Neither”.  The line between product and service is blurred at best, especially in dental.  They are intertwined.  Features and benefits are indeed important.  However, … Continue reading →

Posted in How to ..., Marketing | Tagged , | 2 Comments