Category Archives: How to …

More Social Media Musings

My friend Darin Throndson of Innovative Dental Technologies posted a thought-provoking comment to one of my recent articles.  And I’ve finally gotten around to writing some of my thoughts on his questions.  In his comment, he wrote: “…I would like … Continue reading

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For Dental Labs Communication is King (Part 2)

In my last article, I outlined three suggestions to help dental laboratories communicate with their customers and prospective clients. Let’s jump back into it with three additional tips to consider for your dental lab’s comprehensive communication plan. 4. Surveys: For … Continue reading

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Outbound to Inbound

As I write this, I am on a full flight to Boston, MA. For three main reasons, I am excited to be attending the Inbound 2013 Conference this week. First, I cannot remember the last time I went to a … Continue reading

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