Tag Archives: strategy

4 Practical Considerations for Digital Dentistry Product Adoption

Posted on April 25, 2015 by jmichaeldunn

Geoffrey Moore’s theory of the modified product adoption life cycle for disruptive technologies really resonated with me and has been a powerful influence in my professional thinking during the last decade. And dental technology innovations are no different.  Previously I … Continue reading →

Posted in Dental Technology, Digital Dentistry, Getting Started, Marketing, Products | Tagged , , , , , , | 4 Comments

Tips and Tricks for Effective Video Marketing

Posted on March 28, 2015 by jmichaeldunn

I am happy to welcome back Shane Walsh as a guest contributor.  Shane Walsh is a friend and colleague with more than 25 years experience in video production. He is a storyteller at heart, and I’m excited to share with … Continue reading →

Posted in Dental, Getting Started, Guest Contributors, How to ..., Marketing | Tagged , , , , | Leave a comment

5 Questions With Brand Target

Posted on March 8, 2015 by jmichaeldunn

The 5 Questions With… series has been a popular addition to the site. In this edition, I am excited to highlight another Charlotte, NC based business. I hope you enjoy these 5 questions with Matthew Petchel, marketeer extraordinaire, friend, and … Continue reading →

Posted in 5 Questions With..., Marketing, Products | Tagged , , , | 1 Comment