Tag Archives: vision

5 Questions With Hu-Friedy

Posted on May 2, 2015 by jmichaeldunn

Nearly four years ago I wrote one of my first dental industry articles on this site about Hu-Friedy’s Nevi campaign.  Since then, I’ve been a big fan of the company, their marketing, and the ways they support the industry and … Continue reading →

Posted in 5 Questions With..., Dental, Marketing, Products | Tagged , , , , , | 2 Comments

4 Practical Considerations for Digital Dentistry Product Adoption

Posted on April 25, 2015 by jmichaeldunn

Geoffrey Moore’s theory of the modified product adoption life cycle for disruptive technologies really resonated with me and has been a powerful influence in my professional thinking during the last decade. And dental technology innovations are no different.  Previously I … Continue reading →

Posted in Dental Technology, Digital Dentistry, Getting Started, Marketing, Products | Tagged , , , , , , | 4 Comments

Tips and Tricks for Effective Video Marketing

Posted on March 28, 2015 by jmichaeldunn

I am happy to welcome back Shane Walsh as a guest contributor.  Shane Walsh is a friend and colleague with more than 25 years experience in video production. He is a storyteller at heart, and I’m excited to share with … Continue reading →

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