Monthly Archives: August 2012

The power of clear language

Have you ever read a print ad or website copy for a product or service and thought to yourself, “I don’t get it”?  Or has a conversation with a sales rep or service provider left you scratching your head, thinking, … Continue reading

Posted in How to ..., Marketing | Tagged , , , , | 3 Comments

(Digital) impressions of CEREC 27 and a Half

Due to several personal and professional dental-related trips over the last month, I took a short hiatus from writing.  I’m indulging myself a little with this return post to write about my experiences on the last of these trips – … Continue reading

Posted in Dental, Dental Technology, Digital Dentistry, Products | Tagged , , , , , , , | 1 Comment