ADA Part 2

It has been a couple of weeks since the American Dental Association in Las Vegas.  Attendance seemed to be down from prior years, and that is quite unfortunate.  However, given the Sunday – Wednesday footprint it’s no surprise.  Enough of the negative, on to the positive.  For those who were in attendance at ADA there was a virtual all you can eat buffet of dental products and services to enjoy.

Virtual is a good word to describe it too.  Digital Impression and CAD/CAM technology seemed nearly ubiquitous on the trade show floor.  It seems these related technologies are really picking up steam, and no one wants to be left behind.  As dental implant placement continues to gain traction among general dentists, these technologies will become even more accepted due to the advantages and benefits they offer both patient and practitioner in these procedures.

While dentists are revving up their restorative engines with high-tech products, another prevailing theme at ADA was prevention.  Dentists and teams are focusing more now on oral health care and complete wellness.  This was most notable to me in the emphasis on oral cancer screening.  This product category is growing, and that was clear at ADA.  Dental teams are providing comprehensive oral care to their patients, and technologies to aid in oral cancer screening are gaining prominence on their radars.

For me, ADA 2011 in Las Vegas was a great show.  Lots of technology upon which to think and dream.  And of course, lots of fun with old and new friends.  I already can’t wait for next year.


About jmichaeldunn

A self-proclaimed "dental geek", I am passionate about the dental industry, oral health, and dental technology marketing. I have spent the last decade in various marketing capacities for dental technology companies. I enjoy talking about dental marketing with just about anyone and helping companies grow through developing innovative and integrated marketing communications campaigns.
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