Author’s Note: This article was originally posted on the eve of the 2013 International Dental Show. It got lost in the excitement of that massive dental industry event. Now that the IDS has concluded, let’s take a look again at telling your brand’s unique story through social media.
In many respects, marketing communications is storytelling. Every brand, service, and company has a story to tell and core values to communicate. And we can tell that story through a variety of media. I’ve written before about the importance of using social media strategically in dental product marketing. The various social platforms available can be powerful outlets for telling your brand’s story if used purposefully in a coordinated, integrated way with the other media you employ. Here are a few tips for telling your brand’s story via social media:
1. Create content: Content is king. Sharing others’ content is fine, and it is a good tactic to help mobilize people to share your story in return. However, remember that you are telling your own story. So, you have to ensure a steady diet of your original content is being fed to your audience. Content can take the form of pictures…
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