Soon I’ll be heading to New York for a jam-packed day and a half on the tail end of the Greater New York Dental Meeting.  In addition to catching up with old friends and trade media partners, there are a few other conversations about which I’m particularly excited.

2015 will mark the 13th anniversary of the annual Townie Meeting.  I’ll get a preview from the good folks at DentalTown on what Townie Meeting 2015, April 15 – 18 at the Bellagio in Las Vegas, has in store for us.  As in years past, I am sure this one will earn its reputation as “not your average dental meeting” and will certainly be one of next year’s must attend meetings.

Fresh off a Popular Science magazine “Best of What’s New” award, Convergent Dental will once again showcase its Solea CO2 Laser in the Big Apple.  I’m looking forward to sitting down with the Convergent Dental team, seeing this new device first hand, and learning what they have in store for the future.

I’ll also have a chance to get an update from Your Marketing Practice.  They recently announced the new Marketing Channel ROI service for dental practices.  Like an “X-ray for dental practice marketing strategy”, this revolutionary new service helps dentists better measure and analyze results of their marketing efforts.  Using the data gleaned from Marketing Channel ROI, dental practices can learn what is really working to maximize both new patient leads as well as conversion rates, and incorporate the right tactics into a comprehensive marketing strategy.

It will be a whirlwind trip, and I know I won’t have a chance to see everything.  I’ll report on some of the most interesting things here.  And I look forward to hearing from you about your impressions of the meeting as well as what I may have missed.  Leave a comment, or send me a message.  As always, thank you for reading.