Well, 2015 has started off with a bang for The Dunn Show. Several articles have really resonated with your fellow readers. Dental lab marketing, sales lead conversion, and location strategy for dental practices were all hot topics. So, in case you missed them, here are the most-read articles so far this year on TDS:
1. Content Marketing for Dental Labs: Look Around you!
2. Lead Conversion – The Best and Worst Sources [Infographic]
And, as a little bonus, here’s one of my favorites that didn’t make the top 3, but is a real gem – Video: The Go-to Tool for Modern Dental Marketing
TDS isn’t the only one who has been up to good things in the 1st quarter of 2015. Here are some additional dental industry happenings which you may have missed:
Convergent Dental had much to talk about in their own backyard at the Yankee Dental Congress in Boston last month. They announced that Solea dental laser sales nearly quadrupled in the fourth quarter of 2014. Additionally they secured $9 million in an oversubscribed funding round to help propel investments in product development, sales, marketing, and client services to meet the growing demand for Solea. And if that wasn’t enough, Convergent Dental released Solea Version 2. This first upgrade offers a redesigned handpiece, the ability to use office air for near soundless cutting, software enhancements that enable a 4X increase in cutting speed, and an adjustable aiming beam. These upgraded features and more will be made available to new and existing customers.
Your Marketing Practice launched a revolutionary service to eliminate the guesswork and provide an objective, data driven approach to dental practice marketing. The new service is dubbed Marketing Channel ROI. MCROI is analogous to an X-Ray for the dental practice’s marketing strategy. Using robust data analytics, real people listening to and auditing calls, and comprehensive effectiveness reporting, Marketing Channel ROI from Your Marketing Practice pinpoints what’s working and what isn’t to help dental practices more effectively plan and execute their marketing strategies.
And S-Ray has been making steady progress towards the launch of their first product, ClearView Lab. I’ll share more on those developments in a future article.
Lastly, back to TDS. I recently wrote an article as a guest contributor for a new dental industry media outlet, Remin Media. Please check it out. It has been a great start to 2015. Gearing up for the Chicago Midwinter Dental Meeting, next time I’ll share a brief preview of what I’m looking forward to seeing at the convention.
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