Sunday On Set

As you know, I’m a big fan of video as a cornerstone of your content and social marketing strategy.  So after a road trip filled with snow, smiles, and strategy, from Charlotte to Chicago, it’s time for a product video shoot.  Whether focused on product benefits and features, customer success stories, or company vision, video is one of the best ways to fuel your content and customer engagement engine.

Here are a few behind the scenes photos from my Sunday after the Midwinter Meeting. Working with Optical Narrative, I’m producing a video highlighting a new dental milling unit to be introduced at IDS in Cologne next week.

As always, thank you for reading.


About jmichaeldunn

A self-proclaimed "dental geek", I am passionate about the dental industry, oral health, and dental technology marketing. I have spent the last decade in various marketing capacities for dental technology companies. I enjoy talking about dental marketing with just about anyone and helping companies grow through developing innovative and integrated marketing communications campaigns.
This entry was posted in Dental Technology, Marketing, Products and tagged , , , . Bookmark the permalink.

2 Responses to Sunday On Set

  1. smile3dpro says:

    Would be great to meet at the IDS, is it the new Roland DWX4-W machine you are presenting ?
    Loving you’re approach.

    Liked by 1 person

  2. jmichaeldunn says:

    Thank you for reading and for your comment! Unfortunately I will not be at IDS this year. If you are ever in the US, it would be great to meet. And, it is not the Roland machine.


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