As you know, I’m a big fan of video as a cornerstone of your content and social marketing strategy.  So after a road trip filled with snow, smiles, and strategy, from Charlotte to Chicago, it’s time for a product video shoot.  Whether focused on product benefits and features, customer success stories, or company vision, video is one of the best ways to fuel your content and customer engagement engine.

Here are a few behind the scenes photos from my Sunday after the Midwinter Meeting. Working with Optical Narrative, I’m producing a video highlighting a new dental milling unit to be introduced at IDS in Cologne next week.

As always, thank you for reading.