Author Archives: jmichaeldunn

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About jmichaeldunn

A self-proclaimed "dental geek", I am passionate about the dental industry, oral health, and dental technology marketing. I have spent the last decade in various marketing capacities for dental technology companies. I enjoy talking about dental marketing with just about anyone and helping companies grow through developing innovative and integrated marketing communications campaigns.

What’s your story?

Posted on March 12, 2013 by jmichaeldunn

In many respects, marketing communications is storytelling.  Every brand, service, and company has a story to tell and core values to communicate.  And we can tell that story through a variety of media.  I’ve written before about the importance of … Continue reading →

Posted in How to ..., Marketing, Social Media | 5 Comments

Chicago Mid Winter: Calm Before the IDS Storm

Posted on February 28, 2013 by jmichaeldunn

As I walked through the exhibit hall at last week’s Chicago Mid Winter dental meeting, my impression was that many manufacturers were not showing anything new.  It felt like the calm before the storm.  I expect that most are waiting … Continue reading →

Posted in Dental, Dental Technology, Marketing, Products | Tagged , , , , | Leave a comment

5 Dental Product Categories to Watch in 2013

Posted on January 29, 2013 by jmichaeldunn

Now that most of us have stopped ending our dates with 2012 and have trained ourselves to use 2013, let’s make some predictions.  Dental technology is no different from consumer technology in that it will continue to march forward, and … Continue reading →

Posted in Dental Technology, Products | Tagged , , , , , , , | 12 Comments