Author Archives: jmichaeldunn

Unknown's avatar

About jmichaeldunn

A self-proclaimed "dental geek", I am passionate about the dental industry, oral health, and dental technology marketing. I have spent the last decade in various marketing capacities for dental technology companies. I enjoy talking about dental marketing with just about anyone and helping companies grow through developing innovative and integrated marketing communications campaigns.

How to partner with your customer

Posted on August 2, 2011 by jmichaeldunn

Do you market a product, or do you market a service?  The answer is “Both” and “Neither”.  The line between product and service is blurred at best, especially in dental.  They are intertwined.  Features and benefits are indeed important.  However, … Continue reading →

Posted in How to ..., Marketing | Tagged , | 2 Comments

Have you gone pro?

Posted on July 26, 2011 by jmichaeldunn

Sales reps bring value.  There, I said it.  Marketing-type folk do too.  And guess what else?  Sometimes the customer, or more often, the prospect, isn’t right.  Let’s face it, the temptation is there – and often all too strong – … Continue reading →

Posted in Dental, Marketing | Tagged , , | Leave a comment

Have you met Nevi?

Posted on July 19, 2011 by jmichaeldunn

Last month I attended the ADHA meeting for the first time.  Admission #1:  I did not know what to expect.  Due to my experiences and interests, I have always gravitated more towards digital technologies and equipment rather than hand instruments … Continue reading →

Posted in Dental, Marketing, Products | Tagged , | 2 Comments