Category Archives: Dental

3 reasons to attend the ADA Annual Session

In just several short weeks it will once again be time for the ADA Annual Session.   I believe that despite the buzz around social media and digital marketing there is still a place in marketing strategy for traditional tactics such … Continue reading

Posted in Dental, Marketing | Tagged , , , , , , , | 2 Comments

(Digital) impressions of CEREC 27 and a Half

Due to several personal and professional dental-related trips over the last month, I took a short hiatus from writing.  I’m indulging myself a little with this return post to write about my experiences on the last of these trips – … Continue reading

Posted in Dental, Dental Technology, Digital Dentistry, Products | Tagged , , , , , , , | 1 Comment

A Marketer’s Checklist Part 2

Previously I wrote about a simple marketer’s pre-campaign checklist for a new marketing campaign.  To refresh your memory, that short checklist goes a little something like this: Protect your core strategies – If something is working well, don’t mess with it. DO … Continue reading

Posted in Dental, How to ..., Marketing, Social Media | Tagged , , , , , | 3 Comments