Category Archives: How to …

What’s your story?

Posted on March 12, 2013 by jmichaeldunn

In many respects, marketing communications is storytelling.  Every brand, service, and company has a story to tell and core values to communicate.  And we can tell that story through a variety of media.  I’ve written before about the importance of … Continue reading →

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What good happened today?

Posted on October 10, 2012 by jmichaeldunn

It can be easy to focus on the negative things that happen in the course of an average day.  Maybe a patient unexpectedly canceled.  Maybe you didn’t make a sale.  Maybe that much-anticipated viral video didn’t go quite so viral. … Continue reading →

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The power of clear language

Posted on August 28, 2012 by jmichaeldunn

Have you ever read a print ad or website copy for a product or service and thought to yourself, “I don’t get it”?  Or has a conversation with a sales rep or service provider left you scratching your head, thinking, … Continue reading →

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