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Category Archives: Marketing
An American in Koeln – Views from the International Dental Show 2013 part 2
Editor’s Note: Unfortunately I was unable to attend the IDS this year. Very fortunately, my friend & colleague, Matthew Petchel, was in attendance and offered to serve as my eyes and ears at the show. Here are some of the … Continue reading
Posted in Dental Technology, Marketing, Products, Travel
Tagged dentistry, fun, marketing, sales, technology, trade shows
1 Comment
An American in Koeln – Views from the International Dental Show 2013
Editor’s Note: Unfortunately I was unable to attend the IDS this year. Very fortunately, my friend & colleague, Matthew Petchel, is in attendance and will be sharing his views from the show here over the next several days. Held every … Continue reading
Posted in Dental, Marketing, Products, Travel
Tagged communication, dental, dentistry, fun, lead generation, marketing, technology, trade shows, travel
1 Comment
What’s your story?
In many respects, marketing communications is storytelling. Every brand, service, and company has a story to tell and core values to communicate. And we can tell that story through a variety of media. I’ve written before about the importance of … Continue reading
Posted in How to ..., Marketing, Social Media
5 Comments
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