Category Archives: Marketing

5 Questions With Technekes

On a short trip home to Charlotte, NC in February 2015 prior to the annual pilgrimage to Chicago for the Mid Winter Meeting, I had the opportunity to tag along with a friend to a meeting with a marketing agency.  … Continue reading

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Competing With FedEx

I’ve been thinking and writing a bit lately about digital dentistry.  I should amend that statement – I’ve been thinking about it for most of my career.  Recently, a mentor said something rather innocuous that has been jostling about in my … Continue reading

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5 Questions With Hu-Friedy

Nearly four years ago I wrote one of my first dental industry articles on this site about Hu-Friedy’s Nevi campaign.  Since then, I’ve been a big fan of the company, their marketing, and the ways they support the industry and … Continue reading

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