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Category Archives: Marketing
5 Questions With Technekes
On a short trip home to Charlotte, NC in February 2015 prior to the annual pilgrimage to Chicago for the Mid Winter Meeting, I had the opportunity to tag along with a friend to a meeting with a marketing agency. … Continue reading
Posted in 5 Questions With..., Marketing, Products
Tagged lead generation, marketing, sales, technology
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Competing With FedEx
I’ve been thinking and writing a bit lately about digital dentistry. I should amend that statement – I’ve been thinking about it for most of my career. Recently, a mentor said something rather innocuous that has been jostling about in my … Continue reading
Posted in Dental Technology, Digital Dentistry, Marketing
Tagged change, dental industry, dental products, strategy, technology, vision
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5 Questions With Hu-Friedy
Nearly four years ago I wrote one of my first dental industry articles on this site about Hu-Friedy’s Nevi campaign. Since then, I’ve been a big fan of the company, their marketing, and the ways they support the industry and … Continue reading
Posted in 5 Questions With..., Dental, Marketing, Products
Tagged dental industry, dental products, dentistry, hygiene, marketing, vision
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