Category Archives: Marketing

4 Practical Considerations for Digital Dentistry Product Adoption

Geoffrey Moore’s theory of the modified product adoption life cycle for disruptive technologies really resonated with me and has been a powerful influence in my professional thinking during the last decade. And dental technology innovations are no different.  Previously I … Continue reading

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Dental Tribune International Announces New Trade Show Concept

In a recent press release, Dental Tribune International announced a new dental trade show initiative.  The show is designed to showcase the latest products and solutions from leading providers, as well as offer comprehensive education in the form of lectures and … Continue reading

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5 Questions With SmileMe

In a recent article, I mentioned the SmileMe treatment simulation and patient education software platform from Belgium-based Remedent.  Guy De Vreese, CEO of Remedent, shares some more info about his company and the SmileMe product in this edition of 5 … Continue reading

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