Tag Archives: marketing

(Digital) impressions of CEREC 27 and a Half

Due to several personal and professional dental-related trips over the last month, I took a short hiatus from writing.  I’m indulging myself a little with this return post to write about my experiences on the last of these trips – … Continue reading

Posted in Dental, Dental Technology, Digital Dentistry, Products | Tagged , , , , , , , | 1 Comment

A Marketer’s Checklist Part 2

Previously I wrote about a simple marketer’s pre-campaign checklist for a new marketing campaign.  To refresh your memory, that short checklist goes a little something like this: Protect your core strategies – If something is working well, don’t mess with it. DO … Continue reading

Posted in Dental, How to ..., Marketing, Social Media | Tagged , , , , , | 3 Comments

Getting “Hands-on” with Facebook

In a previous post I wrote of my admiration for Hu-Friedy’s Nevi campaign.  Recently, DentalEZ caught my eye with their  Get “Hands-on” with DentalEZ Facebook photo contest.  Basically the contest gives entrants a chance to win a handpiece starter kit and a … Continue reading

Posted in Dental, Marketing, Social Media | Tagged , , , | 1 Comment