Tag Archives: marketing

How to partner with your customer

Posted on August 2, 2011 by jmichaeldunn

Do you market a product, or do you market a service?  The answer is “Both” and “Neither”.  The line between product and service is blurred at best, especially in dental.  They are intertwined.  Features and benefits are indeed important.  However, … Continue reading →

Posted in How to ..., Marketing | Tagged , | 2 Comments

Have you gone pro?

Posted on July 26, 2011 by jmichaeldunn

Sales reps bring value.  There, I said it.  Marketing-type folk do too.  And guess what else?  Sometimes the customer, or more often, the prospect, isn’t right.  Let’s face it, the temptation is there – and often all too strong – … Continue reading →

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Have you met Nevi?

Posted on July 19, 2011 by jmichaeldunn

Last month I attended the ADHA meeting for the first time.  Admission #1:  I did not know what to expect.  Due to my experiences and interests, I have always gravitated more towards digital technologies and equipment rather than hand instruments … Continue reading →

Posted in Dental, Marketing, Products | Tagged , | 2 Comments