As I plan to hit stop #3, Scottsdale, AZ, on my end of 2016 travel schedule, I am excited to announce that I’ve been invited to present at Dentsply Sirona’s inLab Marketing Summit. Held on October 27 and 28, 2016 in Charlotte, the theme of the meeting is “Dream It! Plan It! Do It!” According to Dentsply Sirona, “All sessions included in the inLab Marketing Summit are tailored exclusively for laboratory owners who want to propel their business to the next level of success.”

I’ll be presenting a breakout session on content and social marketing. Here’s a short description of my lecture:

Developing a Content and Social Media Strategy for Your Lab
This presentation will explore content marketing strategy and the major social marketing channels dental labs should consider using today. Participants will learn how content and social marketing fit into a complete, integrated marketing strategy and how to tailor tactics for their unique labs. Methods for content planning, social media automation, and results analysis will also be discussed. There may be dancing.

I’m honored to be included in this event with a stellar lineup of speakers and dental lab industry experts. If you’re a lab owner or technician, I hope you’ll join me at this incredible meeting!