Author Archives: jmichaeldunn

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About jmichaeldunn

A self-proclaimed "dental geek", I am passionate about the dental industry, oral health, and dental technology marketing. I have spent the last decade in various marketing capacities for dental technology companies. I enjoy talking about dental marketing with just about anyone and helping companies grow through developing innovative and integrated marketing communications campaigns.

Video: The Go-to Tool for Modern Dental Marketing

Posted on January 24, 2015 by jmichaeldunn

This week, I am pleased to provide an article from a guest contributor.  Shane Walsh is a friend and colleague with more than 25 years experience in video production.  He is a storyteller at heart, and I’m excited to share … Continue reading →

Posted in Dental, Getting Started, Guest Contributors, How to ..., Marketing | Tagged , , , , , | 3 Comments

Content Marketing for Dental Labs: Look Around You!

Posted on January 17, 2015 by jmichaeldunn

It can be easy for dental practice or laboratory owners, consumed with the day-to-day pressures of operating their business, to confuse content marketing (strategy) with social media posting (tactic).  “I have a Facebook page, so I’m doing content marketing, right?” … Continue reading →

Posted in Dental, Getting Started, How to ..., Marketing, Social Media | Tagged , , , , , , | 7 Comments

Lead Conversion – The Best and Worst Sources [Infographic]

Posted on January 10, 2015 by jmichaeldunn

Recently Implisit, a CRM data and automation technology company, analyzed the sales pipeline data of hundreds of B2B companies.  Then, they used their findings to create a nifty and informative infographic.  The first part of that infographic is here: Key … Continue reading →

Posted in Marketing | Tagged , , , , , , | 4 Comments