Author Archives: jmichaeldunn

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About jmichaeldunn

A self-proclaimed "dental geek", I am passionate about the dental industry, oral health, and dental technology marketing. I have spent the last decade in various marketing capacities for dental technology companies. I enjoy talking about dental marketing with just about anyone and helping companies grow through developing innovative and integrated marketing communications campaigns.

The power of clear language

Posted on August 28, 2012 by jmichaeldunn

Have you ever read a print ad or website copy for a product or service and thought to yourself, “I don’t get it”?  Or has a conversation with a sales rep or service provider left you scratching your head, thinking, … Continue reading →

Posted in How to ..., Marketing | Tagged , , , , | 3 Comments

(Digital) impressions of CEREC 27 and a Half

Posted on August 21, 2012 by jmichaeldunn

Due to several personal and professional dental-related trips over the last month, I took a short hiatus from writing.  I’m indulging myself a little with this return post to write about my experiences on the last of these trips – … Continue reading →

Posted in Dental, Dental Technology, Digital Dentistry, Products | Tagged , , , , , , , | 1 Comment

A Marketer’s Checklist Part 2

Posted on July 18, 2012 by jmichaeldunn

Previously I wrote about a simple marketer’s pre-campaign checklist for a new marketing campaign.  To refresh your memory, that short checklist goes a little something like this: Protect your core strategies – If something is working well, don’t mess with it. DO … Continue reading →

Posted in Dental, How to ..., Marketing, Social Media | Tagged , , , , , | 3 Comments