Category Archives: How to …

A Marketer’s Checklist Part 2

Previously I wrote about a simple marketer’s pre-campaign checklist for a new marketing campaign.  To refresh your memory, that short checklist goes a little something like this: Protect your core strategies – If something is working well, don’t mess with it. DO … Continue reading

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Enough

I’m going to take a diversion from my usual dental & marketing commentary and go down a personal road…Frost’s “the one less traveled by” and all that jazz.  This post and the experience from which it is written owes much to Leo … Continue reading

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4 Powerful Words

I need your help. Those four monosyllabic words pack quite a bit of power in a small space.  How did you feel the last time someone asked you for your help?  I’d wager that you felt something akin to pride, … Continue reading

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