Category Archives: Marketing

The power of clear language

Posted on August 28, 2012 by jmichaeldunn

Have you ever read a print ad or website copy for a product or service and thought to yourself, “I don’t get it”?  Or has a conversation with a sales rep or service provider left you scratching your head, thinking, … Continue reading →

Posted in How to ..., Marketing | Tagged , , , , | 3 Comments

A Marketer’s Checklist Part 2

Posted on July 18, 2012 by jmichaeldunn

Previously I wrote about a simple marketer’s pre-campaign checklist for a new marketing campaign.  To refresh your memory, that short checklist goes a little something like this: Protect your core strategies – If something is working well, don’t mess with it. DO … Continue reading →

Posted in Dental, How to ..., Marketing, Social Media | Tagged , , , , , | 3 Comments

Getting “Hands-on” with Facebook

Posted on June 13, 2012 by jmichaeldunn

In a previous post I wrote of my admiration for Hu-Friedy’s Nevi campaign.  Recently, DentalEZ caught my eye with their  Get “Hands-on” with DentalEZ Facebook photo contest.  Basically the contest gives entrants a chance to win a handpiece starter kit and a … Continue reading →

Posted in Dental, Marketing, Social Media | Tagged , , , | 1 Comment