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Category Archives: Social Media
Content Marketing for Dental Labs: Look Around You!
It can be easy for dental practice or laboratory owners, consumed with the day-to-day pressures of operating their business, to confuse content marketing (strategy) with social media posting (tactic). “I have a Facebook page, so I’m doing content marketing, right?” … Continue reading
Posted in Dental, Getting Started, How to ..., Marketing, Social Media
Tagged communication, dental industry, lead generation, management, marketing, social media, strategy
7 Comments
Story Marketing: A Key Driver of Brand Connectivity
How do you connect your brand with the right audiences – customers, prospects, employees, prospective employees, sales channel partners? Brand connectivity starts with a key driver: your brand’s story. Whether start-up or an established organization, attention must be paid to … Continue reading
Posted in Dental, Getting Started, Marketing, Social Media
Tagged communication, dental industry, dental products, focus, lead generation, management, marketing, sales, social media, strategy, vision
4 Comments
2014 Content and Social Marketing Survey: The Results Episode
Back in August, I asked you 10 short questions to try to get a sense of how dental practices, laboratories, and product & service providers are incorporating content and social tactics into their marketing strategies in 2014. You responded. Some … Continue reading
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