Category Archives: Social Media

Insource, Outsource, or Both?

In your business who is responsible for marketing?  Do you have a marketing team, a marketing person, a salesperson who is also charged with the marketing function, someone who “does marketing” among other administrative tasks, or perhaps it’s one item … Continue reading

Posted in Getting Started, Marketing, Social Media | Tagged , , , , , , | 8 Comments

Does Your Company Need a Content Evangelist?

Almost a year ago, a friend sent this article to me by Barry Lowenthal on AdWeek.com.  I re-discovered it by chance while looking for something else, and it resonated very strongly with me.  Businesses, both large and small, generate volumes … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , , , | 1 Comment

Value in Your Network

We love to see the numbers of our followers, likes, friends, connections, subscribers, etc. rise.  We take great pride in the size of our social networks.  And we’re often tasked with not only measuring and analyzing those networks, but also, … Continue reading

Posted in How to ..., Marketing, Social Media | Tagged , , , , , | 2 Comments