Tag Archives: communication

Video: The Go-to Tool for Modern Dental Marketing

Posted on January 24, 2015 by jmichaeldunn

This week, I am pleased to provide an article from a guest contributor.  Shane Walsh is a friend and colleague with more than 25 years experience in video production.  He is a storyteller at heart, and I’m excited to share … Continue reading →

Posted in Dental, Getting Started, Guest Contributors, How to ..., Marketing | Tagged , , , , , | 3 Comments

Content Marketing for Dental Labs: Look Around You!

Posted on January 17, 2015 by jmichaeldunn

It can be easy for dental practice or laboratory owners, consumed with the day-to-day pressures of operating their business, to confuse content marketing (strategy) with social media posting (tactic).  “I have a Facebook page, so I’m doing content marketing, right?” … Continue reading →

Posted in Dental, Getting Started, How to ..., Marketing, Social Media | Tagged , , , , , , | 7 Comments

Story Marketing: A Key Driver of Brand Connectivity

Posted on December 20, 2014 by jmichaeldunn

How do you connect your brand with the right audiences – customers, prospects, employees, prospective employees, sales channel partners?  Brand connectivity starts with a key driver:  your brand’s story. Whether start-up or an established organization, attention must be paid to … Continue reading →

Posted in Dental, Getting Started, Marketing, Social Media | Tagged , , , , , , , , , , | 4 Comments