Tag Archives: customer service

The power of clear language

Posted on August 28, 2012 by jmichaeldunn

Have you ever read a print ad or website copy for a product or service and thought to yourself, “I don’t get it”?  Or has a conversation with a sales rep or service provider left you scratching your head, thinking, … Continue reading →

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4 Powerful Words

Posted on April 22, 2012 by jmichaeldunn

I need your help. Those four monosyllabic words pack quite a bit of power in a small space.  How did you feel the last time someone asked you for your help?  I’d wager that you felt something akin to pride, … Continue reading →

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How to partner with your customer

Posted on August 2, 2011 by jmichaeldunn

Do you market a product, or do you market a service?  The answer is “Both” and “Neither”.  The line between product and service is blurred at best, especially in dental.  They are intertwined.  Features and benefits are indeed important.  However, … Continue reading →

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