Tag Archives: dental products

Story Marketing: A Key Driver of Brand Connectivity

How do you connect your brand with the right audiences – customers, prospects, employees, prospective employees, sales channel partners?  Brand connectivity starts with a key driver:  your brand’s story. Whether start-up or an established organization, attention must be paid to … Continue reading

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2014 Content and Social Marketing Survey: The Results Episode

Back in August, I asked you 10 short questions to try to get a sense of how dental practices, laboratories, and product & service providers are incorporating content and social tactics into their marketing strategies in 2014.  You responded.  Some … Continue reading

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5 Questions With Convergent Dental

On the heels of a successful Greater New York Dental Meeting, Convergent Dental’s CEO, Michael Cataldo, took some time to answer five questions about his company and its innovative Solea, a computer-aided hard and soft tissue laser. Michael Dunn:  Tell … Continue reading

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