Tag Archives: lead generation

Insource, Outsource, or Both?

In your business who is responsible for marketing?  Do you have a marketing team, a marketing person, a salesperson who is also charged with the marketing function, someone who “does marketing” among other administrative tasks, or perhaps it’s one item … Continue reading

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More Social Media Musings

My friend Darin Throndson of Innovative Dental Technologies posted a thought-provoking comment to one of my recent articles.  And I’ve finally gotten around to writing some of my thoughts on his questions.  In his comment, he wrote: “…I would like … Continue reading

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For Dental Labs Communication is King (Part 2)

In my last article, I outlined three suggestions to help dental laboratories communicate with their customers and prospective clients. Let’s jump back into it with three additional tips to consider for your dental lab’s comprehensive communication plan. 4. Surveys: For … Continue reading

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