Tag Archives: management

For Dental Labs Communication is King (Part 1)

Posted on July 24, 2013 by jmichaeldunn

Lab Management Today recently reported that one of the important factors dentists consider when changing dental labs is communication. While dental laboratories are healthcare service providers and important to the success of interdisciplinary dental care, they are also businesses serving a … Continue reading →

Posted in Dental Technology, Marketing, Social Media | Tagged , , , , , , , , , | 2 Comments

The power of clear language

Posted on August 28, 2012 by jmichaeldunn

Have you ever read a print ad or website copy for a product or service and thought to yourself, “I don’t get it”?  Or has a conversation with a sales rep or service provider left you scratching your head, thinking, … Continue reading →

Posted in How to ..., Marketing | Tagged , , , , | 3 Comments

A Marketer’s Checklist Part 2

Posted on July 18, 2012 by jmichaeldunn

Previously I wrote about a simple marketer’s pre-campaign checklist for a new marketing campaign.  To refresh your memory, that short checklist goes a little something like this: Protect your core strategies – If something is working well, don’t mess with it. DO … Continue reading →

Posted in Dental, How to ..., Marketing, Social Media | Tagged , , , , , | 3 Comments