Tag Archives: marketing

Let’s Meet: The Must-Attend Dental Shows for 2013

My friend Kevin Henry does a great job covering the current state of dental industry shows and events as well as the efforts to improve them.  So, I won’t go into great detail on that here.  I believe there is … Continue reading

Posted in Dental, Marketing, Travel | Tagged , , , , , , , , | 6 Comments

3 reasons to attend the ADA Annual Session

In just several short weeks it will once again be time for the ADA Annual Session.   I believe that despite the buzz around social media and digital marketing there is still a place in marketing strategy for traditional tactics such … Continue reading

Posted in Dental, Marketing | Tagged , , , , , , , | 2 Comments

The power of clear language

Have you ever read a print ad or website copy for a product or service and thought to yourself, “I don’t get it”?  Or has a conversation with a sales rep or service provider left you scratching your head, thinking, … Continue reading

Posted in How to ..., Marketing | Tagged , , , , | 3 Comments