Tag Archives: strategy

2014 Content and Social Marketing Survey

At least one inquiring mind wants to know how you’re using content and social media tactics in your marketing efforts.  Are you engaging more or less in 2014 than in the past?  Will your content marketing and social media initiatives … Continue reading

Posted in Marketing, Social Media | Tagged , , , , | 3 Comments

Insource, Outsource, or Both?

In your business who is responsible for marketing?  Do you have a marketing team, a marketing person, a salesperson who is also charged with the marketing function, someone who “does marketing” among other administrative tasks, or perhaps it’s one item … Continue reading

Posted in Getting Started, Marketing, Social Media | Tagged , , , , , , | 8 Comments

Does Your Company Need a Content Evangelist?

Almost a year ago, a friend sent this article to me by Barry Lowenthal on AdWeek.com.  I re-discovered it by chance while looking for something else, and it resonated very strongly with me.  Businesses, both large and small, generate volumes … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , , , | 1 Comment