Category Archives: How to …

Video: The Go-to Tool for Modern Dental Marketing

This week, I am pleased to provide an article from a guest contributor.  Shane Walsh is a friend and colleague with more than 25 years experience in video production.  He is a storyteller at heart, and I’m excited to share … Continue reading

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Content Marketing for Dental Labs: Look Around You!

It can be easy for dental practice or laboratory owners, consumed with the day-to-day pressures of operating their business, to confuse content marketing (strategy) with social media posting (tactic).  “I have a Facebook page, so I’m doing content marketing, right?” … Continue reading

Posted in Dental, Getting Started, How to ..., Marketing, Social Media | Tagged , , , , , , | 7 Comments

3 Building Blocks for Your Marketing Plan in the New Year

As we take a breath during that annual limbo between winter celebrations and the onset of new challenges and goals associated with the New Year, many business owners and fellow marketeers’ thoughts turn to their marketing plan for the next … Continue reading

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