As we take a breath during that annual limbo between winter celebrations and the onset of new challenges and goals associated with the New Year, many business owners and fellow marketeers’ thoughts turn to their marketing plan for the next year.  There’s no silver bullet or flashy new gizmo upon which to build your marketing plan.  Three core building blocks of a successful marketing strategy remain:  Brand Story, Lead Channels, and Conversion Rates.

1.  Brand Story:  Take the necessary time and invest the appropriate amount of energy to craft your brand story.  Clear and concise, ensure it focuses on the needs of your audiences.

2.  Lead Channels:  Know where your leads are coming from and which channels yield the best ROI.  There’s no need to throw away money, time, and effort on lead generation tactics and channels which don’t measure up.

3.  Conversion Rates:  It’s not just about the number of new leads coming in.  What channels are yielding the highest conversion rates?  What steps can you take to improve them?  Make the extra effort to know which tactics and sales channels are producing the best results.  Use this knowledge to adjust tactics, teach sales teams, and inform the organization to elevate everyone’s game.

These are indeed timeless concepts, but their value continues to ring true.  Dedicate some time and resources to focus on these three building blocks for your marketing plan in the New Year.  You’ll find when it comes to executing the plan, you’ll be happy that you did.

Feel daunted or unsure how to start?  Don’t fret as there are good resources out there to help.  Thank you for reading.