Tag Archives: strategy

Lead Conversion – The Best and Worst Sources [Infographic]

Recently Implisit, a CRM data and automation technology company, analyzed the sales pipeline data of hundreds of B2B companies.  Then, they used their findings to create a nifty and informative infographic.  The first part of that infographic is here: Key … Continue reading

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3 Building Blocks for Your Marketing Plan in the New Year

As we take a breath during that annual limbo between winter celebrations and the onset of new challenges and goals associated with the New Year, many business owners and fellow marketeers’ thoughts turn to their marketing plan for the next … Continue reading

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Story Marketing: A Key Driver of Brand Connectivity

How do you connect your brand with the right audiences – customers, prospects, employees, prospective employees, sales channel partners?  Brand connectivity starts with a key driver:  your brand’s story. Whether start-up or an established organization, attention must be paid to … Continue reading

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